NEWS
Nottingham City Council choose Streetwise
As a result of a tender involving design submissions, Streetwise is delighted to announce it has been awarded the design of the network, hardware and graphic content for a new integrated orientation and interpretive system for its city centre by Nottingham City Council read more.
CONTACT
0131 226 6232
Streetwise Orientation & Navigation Systems Limited
44 Palmerston Place
EDINBURGH,
EH12 5BJ
FAX:
0131 226 3948
We come from backgrounds in design, business strategy, tourism development and tourism marketing, and have been in the business of visitor orientation systems since 1998. At Streetwise, we have an understanding of the visitor experience.
Origins
Our first pedestrian navigation client was our home city of Edinburgh. The city had long had a problem with pedestrian signage. The volume of attractions, monuments and places of interest combined with conservation concerns made the conventional finger-post signage system unworkable.
London and Edinburgh based design agency creativeprm presented their innovative concept for a navigation system based on three levels of maps to be featured on units around the city. The navigation units were to be integrated with a visitor map made available through Tourist Information Centres and local accommodation.
The Edinburgh Navigator was born and so too was Streetwise Systems.
Evolution
We soon realised that something was missing from the traditional approach to pedestrian signage. Signage has a dual function, it must help visitors find their way around, but it should also help address the priorities of the destination - distributing people beyond the main thoroughfares, creating awareness of the range of attractions, bringing economic benefits and potentially becoming an attraction its own right.
Our Solutions
We work closely with our clients to develop bespoke systems that meet the objectives of all concerned.
Cost considerations aside, there is no limitation on the solutions we can provide. Many of the clients we have worked with have favoured on-street units of a related design, but this of course is not the only solution.
Our first pedestrian navigation client was our home city of Edinburgh. The city had long had a problem with pedestrian signage. The volume of attractions, monuments and places of interest combined with conservation concerns made the conventional finger-post signage system unworkable.
London and Edinburgh based design agency creativeprm presented their innovative concept for a navigation system based on three levels of maps to be featured on units around the city. The navigation units were to be integrated with a visitor map made available through Tourist Information Centres and local accommodation.
The Edinburgh Navigator was born and so too was Streetwise Systems.
Evolution
We soon realised that something was missing from the traditional approach to pedestrian signage. Signage has a dual function, it must help visitors find their way around, but it should also help address the priorities of the destination - distributing people beyond the main thoroughfares, creating awareness of the range of attractions, bringing economic benefits and potentially becoming an attraction its own right.
Our Solutions
We work closely with our clients to develop bespoke systems that meet the objectives of all concerned.
Cost considerations aside, there is no limitation on the solutions we can provide. Many of the clients we have worked with have favoured on-street units of a related design, but this of course is not the only solution.