There are few things that visitors find more rewarding than discovering hidden treasures that are not on the High Street and they don’t feature in the guidebooks.

The exploring visitor often feels they have seen something of the ‘real’ destination and the experience will feature highly among the stories they will recount to friends and family. Venues located off the beaten tourist visitor trail benefit greatly from even a modest increase in visitors.

Edinburgh was experiencing a terrific boom in short break visitors when Streetwise devised the Edinburgh Navigator. However, it was evident that many visitors lacked the confidence, knowledge or perhaps the inclination to explore beyond the main thoroughfares. A key component of the Edinburgh Navigator was the confidence it gave to those who were prepared to explore further – providing navigation around areas of the city that were rewarding, but neglected by the majority.