NEWS
Nottingham City Council choose Streetwise
As a result of a tender involving design submissions, Streetwise is delighted to announce it has been awarded the design of the network, hardware and graphic content for a new integrated orientation and interpretive system for its city centre by Nottingham City Council read more.
CONTACT
0131 226 6232
Streetwise Orientation & Navigation Systems Limited
44 Palmerston Place
EDINBURGH,
EH12 5BJ
FAX:
0131 226 3948
Visitors to Edinburgh tend to see the city as having two zones – the Old Town and the New Town. The aim of Discover Leith is to encourage visitors to include on their itinerary the City’s historic and dynamic port district which offers many attractions and leisure opportunities.
We developed an orientation system integrating both navigation and interpretation, with the objective of helping Leith establish itself as a visitor destination and to increase civic pride in this regeneration area. On-street units combine with a pocket map, window sticker and promotional poster to enable visitors to discover Leith for themselves.
- On-street Orientation and Information Units – One side of the 16 on-street orientation units display area-wide and local-area maps. The other side recounts fascinating stories and anecdotes on Leith’s notable buildings, industries, historic events, famous and infamous inhabitants; written in a manner that both informs and entertains.
- Pocket Map – A compact pocket map, with key streets and points of interest is available at various locations throughout the area. The map also promotes the area’s shopping and wining and dining opportunities.
- Promotional Poster – Posters promoting Discover Leith are displayed in tourist offices, leisure facilities, transport information points, and hotels/guest houses. As well as promoting the system, their main purpose is to encourage visitors to include Leith on their itinerary.
- Window Stickers – Stickers are displayed in the windows of establishments that distribute the complimentary pocket maps.