What exactly is an Orientation system? Is this just an attempt to give signposts a clever marketing slogan? We certainly hope to persuade you otherwise.

The Streetwise approach to orientation is geared towards enriching the visitor experience. In direct contrast to conventional pedestrian signage, Streetwise seek solutions with a basis in the economic benefits they can generate.

finger-post signs to public toilets and the post office can be helpful and quaint …but did anyone ever think about their economic impact?

Visitor destinations in the UK, Europe and around the world are now looking at how to make their cities more pedestrian friendly, how to improve pedestrian navigation and how to divide the city into distinct and identifiable quarters.

Adding value to short breaks

As the trend has moved towards short leisure breaks, visitors have less time to 'waste' getting lost and on the whole they spend less time seeking the assistance of the local Tourist Information Centre. Short break destinations have limited time and opportunity to persuade their visitors of all the things they should see and do before they leave - but can scarcely afford to do nothing.

Walking - the urban transport solution

Towns and cities everywhere are attempting to address the economic and the environmental impact of traffic congestion, while at the same time seeking to promote the health and wellbeing of their citizens. Around 25% of all car journeys in the UK are less than one mile and walking is the natural solution.

Nobody is pretending that an orientation system will solve traffic problems, but it certainly can be a significant step in persuading your visitors that they most rewarding way to see the city is by foot.