A core element of the Streetwise concept is the creation of a visitor pocket map. Towns and cities throughout the world distribute street maps to visitors. The significance of this simple act is easy to underestimate.

A high quality and easy to use map will not only serve the visitor well, but also the host location. It can illustrate the range of attractions, monuments and entertainment facilities and can create the right image for the destination.

visitors can spend a considerable proportion of a city break looking at their map …it can leave a lasting impression

Maps are frequently retained as a souvenir of a memorable visit and are passed to friends, relatives and colleagues making future travel plans. They are the one of the easiest, but perhaps the most underestimated vehicles for creating a positive relationship with your customers.